2021 CORONA EXTRA PRE-GAME FAN FEST
LAS VEGAS BOWL
SCOPE
Event Strategy
Hospitality
Venue Layout
On-Site Management
Government/City Permitting
Production + Staging
Creative Ideation + Design
Graphics + Production + Install
The 2021 SRS Distribution Las Vegas Bowl Corona Extra Pre-Game Fan Fest took place on December 30th at Allegiant Stadium, home of the Las Vegas Raiders. After Arizona State and Wisconsin were selected, we had three weeks to put all the pieces together to create an exciting pre game atmosphere.
We created an environment that serviced both VIPs and general admission fans before the game. VIP experiences were built out for SRS Distribution, ESPN, Arizona State University, University of Wisconsin, Henderson Chamber of Commerce, and Bank of Nevada. We worked in conjunction with the stadium and bowl office to meet the needs of each party involved and handled the ordering of all food and beverage for each hospitality area.
Live entertainment included a local cover band, Arizona State and Wisconsin band and cheer performances, and special appearances from notable school alumni.
3,000
VIP’s
6
Hospitality Tents
5,000
General Admission Fans
HOSPITALITY
EXPERIENCE
OPERATIONS
This site map was created to outline all aspects of the Fan Fest for vendors, sponsors, and participating teams. In just three weeks, our team worked with the bowl office and stadium to create a plan that met the needs of all parties involved. Coordination between 10+ vendors and organizations contributed to the success of the overall event.
